El Pollo Loco
Vitro
Social Campaigns, Activations, and Seasonal Campaigns
Helped develop and write copy for a variety of campaigns, social concepts, activations, and seasonal campaigns.
CDs: Robin Bartolini, Marco Cortes, Jake Camozzi AD: Paul Lambert CW: Helen Cheever
On each day of the giveaway EPL revealed their giveaway on different social media platforms. Fans were then able to redeem the rewards by visiting their local EPL and using their app.
The seasonal promo garnered positive attention and brought in lots of fans to enjoy their favorite fire-grilled chicken during the holiday season.
12 Days of Pollo
Valentine’s Day
During Valentine’s Day we encouraged people to share pollo with a loved one and surprise them with a themed gift card.
The LTO campaign was festive, fun, and designed with character.
Día de los Muertos
EPL celebrated the Nov 1st holiday by inviting influencers to an EPL location that had face paint, food, and music. Surrounding the event EPL also posted educational material about the holiday on their own socials.
