El Pollo Loco
Helped develop and wrote copy for seasonal campaigns, social concepts, and activations.
CDs: Robin Bartolini, Marco Cortes, Jake Camozzi AD: Paul Lambert CW: Helen Cheever
12 Days of Pollo
On each day of 12 Days of Pollo EPL revealed their giveaway item on different social media platforms. Fans were then able to redeem the rewards by ordering via their EPL app.
The seasonal promo garnered positive attention and brought in lots of fans to enjoy their favorite fire-grilled chicken during the holiday season.
Valentine’s Day
During Valentine’s Day we encouraged people to share pollo with a loved one and surprise them with a themed gift card.
The LTO campaign was festive, fun, and designed with character.
Día de los Muertos
EPL celebrated the Nov 1st holiday by inviting influencers to a special EPL location for face paint, food, and music. Surrounding the event EPL also posted educational material about the holiday on their own socials.
Miscellaneous
More fun social moments I was able to concept and write.
