This campaign was a labor of love and variations.

GDI was launching their direct response campaign in 5 markets, highlighting 4 of their main brands, and needed 62 different cell phone reads. We had to work it like a puzzle. The scripts were strategically written so that we could optimize scenes from one brand to the next while maintaining unique messaging. From conception, to shoot, to edit our team worked quickly and nimbly, delivering everything on time, and with great results.